Germguard Project

Germguard is a hand sanitizer brand I created and developed for my Brand Identity course at UW-Madison. From the logo, to the color scheme, to the packaging, I managed to build out a cohesive brand from scratch.

Tropicar Logo

Tropicar is another brand I developed for my Brand Identity course at UW-Madison. Tropicar is a smoothie and fruit juice food truck, which is why I designed the logo to appear fluid, refreshing, and vibrant.

Black and white brand logo

Colored brand logo

Influence Logo

I was asked to develop a sleek and enticing logo and color palette for the brand Influence, which is a start up brand that helps manage aspiring influencers.

Black and white brand logo

Colored brand logo